If you are new to digital marketing, or even if you consider yourself a veteran, it is always a good idea to gain more information. This is especially true in the fast-moving world of online marketing and SEO optimization. The efficient use of organic keywords is one of the most important tools that you should be using to grow your business digitally.

What are organic keywords?

First of all, keywords are merely terms that people search for online. An example of an evergreen keyword would be “how to get your ex back,” which is a very hot keyword. As opposed to a paid ad, organic keywords are search terms that lead people to your site without having been funneled in by an advertiser. These are basically direct search engine hits – which is why they are extremely important in the world of digital marketing.

Choosing the keywords that will grow your business

For this purpose, Google Analytics is always the best tool that you can use. Set a date-range of about 3-6 months and see which keywords are actually turning in higher conversion rates. The keywords that are getting the most hits to your site might not necessarily be the highest converting keywords. What you want to find are the keywords that actually convert to leads or sales for your business.

Next, you need to map the keywords to the landing pages that they actually convert to. Different landing pages on your site will be susceptible to different types of keywords. Analytics can provide you with a spreadsheet that can actually calculate the maths for you, but it will be up to you to short-list your list of keywords so that you end up only with the best converting organic keywords to be used for your website.

Add new content if necessary

Nothing about your business should be static and rigid. The same is true for your website as well. A static website is a relic from the 90s when DSL internet was a luxury and the rest of the world was getting by on 28-56k dial-up connections.

This is why you should be willing to compromise and add new content into your website if necessary. This is true even if you feel that your site is already well-optimized for Google page rank purposes.

Fortunately, you don’t necessarily need to touch any of your front page content. Consider adding new content with your organic keywords into your sidebars. This oft-neglected portion of any website is actually one of the first places that people’s eyes travel to rather than the main content. Article summaries as well as client testimonials that contain your target keyword could go into this area.

Let a professional handle your keyword research

Simply finding the right keywords to use can be painstaking and complicated work. This is why it is best to let a professional do the job. Cornvinus Trading LTD has been operating in the affiliate marketing industry since 2014. As industry professionals, we have the experience to handle all your organic keyword research and SEO needs.